sustain
We foster democratic principles in emerging international markets through entertaining, informative, engaging, and financially sustainable media programs. PMI strives to harness popular media as a vehicle for improving freedom of expression, inspiring accountable governance, and encouraging democratic principles as part of a discursive society. We strengthen the capacity of local teams in emerging markets to produce compelling and sustainable media that appeals to target demographics.
impact
=
+
engage
+
inform
+
entertain
Grounded in the belief that political efficacy leads to more participatory governance, our news and political satire media programs engage citizens and decision-makers on pressing national issues. The digitally integrated programs have potential to become major sources of current affairs for audiences while modeling sustainable business practices through sophisticated marketing.
creative & technical
Through applied training and mentoring, we strengthen local teams' skill sets to create quality content at high production standards.
marketing & Business
PMI develops informed marketing plans to generate profit and sustainability while boosting audience loyalty.
research & evaluation
We harness mixed research methods to capture impact, incorporate feedback, and demonstrate reach.
is a social enterprise committed to enhancing attitudes and behavior through innovative and popular media. With a focus on entertaining formats, we promote:
• Media Development
• Audience Engagement
• Media Literacy
• Market Metric Transparency
• Freedom of Expression
