Are Punchlines the New Front Lines?
Satirical comedy is uniquely effective in its ability to bolster media development objectives. Through its ability to attract audiences and provide news commentary in an entertaining way, it can be used as an important tool to promote freedom of expression, foster accountability and transparency, counter disinformation, strengthen media literacy, and support more sustainable business models for media outlets. Donor funded satire news and current affairs programs in Bosnia and Herzegovina, Iraq, Kenya, North Macedonia, Nigeria, Serbia, Venezuela, and Zimbabwe demonstrate the format’s ability to advance these objectives, and make the case for greater integration of satire in international media assistance programs.
Read the full report, authored by PMI's co-founders, at the website of the Center for International Media Assistance.